Cyber Security Product Marketing Manager

Location    London (Uxbridge), UK, Remote

Ava is a global technology company with offices in the UK, Norway, and the USA. We exist because we believe that we can create a better, smarter way to deliver security.

We inject intelligence into our approach to security and all our solutions. We help organizations see, understand, and act on their surroundings to protect their people, business, and reputation in real-time.

We know that the best way to meet our goals is with a diverse team, where everyone’s voice is heard. We’re proud that our company comprises 24 nationalities and we’re always looking to increase the variety of ideas and points of view at Ava.

We founded Ava Cyber in 2016 and Ava Video in 2018 and the two companies merged in 2020 to become a unified security provider with extensive capital investment from Ubon Partners.

About this position

We are looking for a creative and experienced Product Marketing Manager for our cyber security product Ava Reveal. Focusing on understanding and improving human behavior rather than systems, we help organizations improve cyber hygiene, compliance, and proactive security in real-time. The Product Marketing Manager will own the strategy, content creation, and brand building to drive the global growth of our cyber business.

You will work with the marketing team alongside product and sales teams, to ensure the product value is effectively communicated, by:

  • Building out positioning and messaging for each product release
  • Researching targeted keywords, planning topic clusters, and writing and creating collateral to improve position on SERP and SEO
  • Analyzing competing industry products, defining product differentiation and messaging
  • Creating product marketing and sales enablement content, such as sales materials, industry and solution brochures, white papers, videos (scripts), website copy, newsletters, and blog posts
  • Planning on-going demand generation programs and campaigns together with our Digital Marketing Manager
  • Liaising with and supporting field marketing activities
  • Being a strong cyber security advocate

About you

We are looking for someone who has:

  • A good understanding of the cyber security market, product types, and technology
  • 3+ years experience with Product Marketing, preferably B2B marketing
  • Exceptional research and analytical capabilities to synthesize market, customer, product, and competitive inputs into marketing messaging
  • A demonstrable record writing versatile content that stands out from the crowd
  • Experience with the inbound methodology, defining buyer personas, keyword research, and marketing automation tools
  • A Bachelor’s degree in Marketing,
  • Communications, Public Relations or related field

It is also considered a bonus if you:

  • Are experienced with Hubspot or other similar CRMs
  • Have experience adding content to websites, and writing and posting social media posts
  • Have an understanding of SEO and SEM
  • We think you could be a good fit if you are a team player who thinks holistically, enjoys solving complex problems, and thrives working autonomously, while not afraid to ask for input and learn from your teammates if you’re stuck.

Does this sound like you? We'd love you to apply, even if you don't meet 100% of the requirements and qualifications.

What we offer

  • Attractive salary with the possibility for stock options
  • A remote-friendly organization, with colleagues working remotely either part or full-time
  • A startup with solid financial backing and a long-term horizon
  • A diverse group of awesome colleagues, working on anything from user experience and design to software development, machine learning, product development, and sales
  • Newly refurbished and modern offices with disabled access and good transport links at The Charter Building in Uxbridge, London, UK.

Ava is dedicated to encouraging and sustaining a culture of inclusion. We know that we are able to develop and learn better with a diverse group of people. The experiences, ideas, knowledge, self-expression, and talent of our employees form our culture and are instrumental in our success.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, disability or any other protected category.