Heatmaps offer high-level visualizations for selected periods in locations with high activity from your cameras’ feeds. When enabled, heatmaps add an extra layer of information where people or vehicles have been over the selected time. Areas with no traffic show as the standard video stream, whereas areas with traffic show with a transparent colored mask, with the least traffic showing in purple and blue, moving to areas with the most traffic showing in the red spectrum.
Heatmaps are particularly useful in retail, healthcare, schools and other educational facilities, public venues, hospitality locales, public transport, or federal government premises. The tool provides an enhanced awareness of customer behavior, dwell times and congestions, transportation flows, suspicious activities, and more.
To counteract some of the challenges caused by COVID-19, organizations can leverage heatmaps to better plan and optimize their spaces to protect people from unnecessary exposure. In combining heatmaps, occupancy counting, live tracking, rules-based notifications, and contact tracing, businesses can expand the applications of their existing Ava video security solutions to meet public safety regulations.